From NEWS-976 (Dow Jones & Company, Inc.)
May 10, 2000
Leisure & Arts
Taking the 'TV' out of TV Shows
By KATE FLATLEY
Five hundred channels and nothing on? Well, several new companies are
hoping the Internet will help them change that.
A whole crop of new Web sites, or "broadband digital channels," are
creating original entertainment programming that aims to break the mold of
standard TV fare. When it becomes widely available over the next year,
this service will be the first generation of digital television programming.
One such site already "on the air" is www.crushedplanet.com, the
brainchild of the documentary filmmakers who brought prurient adult
viewers HBO's "Taxicab Confessions." Joe and Harry Gantz's brand of
voyeuristic reality programing has found a perfect home on the Web.
On Crushed Planet, viewers can watch the continuing saga of Jason and
Crystal as they share their lives with the world in "First Apartment." This
live, 24-hour-a-day documentary follows the young couple's every
movement. And I mean every movement: Don't tune in at your desk if you
sit in a high traffic area, or your co-workers are liable to catch an eyeful.
But the Gantz brothers don't stop with the uninhibited young cohabitators.
There are four other programs on the site viewers can choose from. One
show, "Couples Arguing," unfolds like a train wreck before our eyes.
Couples who agreed to participate in the documentary beeped the film
crew when an argument started, retreated to separate rooms and then
resumed the fight in front of the Gantz's cameras.
While some of the new sites have slickly produced content utilizing the
latest in high-tech data-compression techniques to make the films and
shows stream more clearly for viewers with high-speed modems, the
Gantz's think the gritty, choppy style of today's streaming video adds to
their films' appeal.
"Our work is about the content more than the production value. Our
younger audience feels it's more intimate, more raw, something you
wouldn't see in mainstream television," says Mr. Gantz. Indeed, he couldn't
have produced "Crushed Planet" for regular television venues, because of
institutionalized censorship.
Nibblebox.com is another network that owes its existence to the freedom
of the Internet. Launched April 15, it's a site where college students can
present their original work online under the guidance of established
directors, writers and producers. Nibblebox's co-CEO's, Doug Liman
(who directed the films "Swingers" and "Go") and Elizabeth Hamburg, see
their site as an incubator for tomorrow's digital television pioneers.
From the pieces I watched, it looks as if they are on to something. Take
"Virtual Rob," in which a guy in his apartment is "directed" by the viewer
pointing and clicking around the screen -- it's funnier than it sounds.
Beginning next month, even teens will have their own broadband channel:
VOXXY.com. Co-founder Maxine Lapiduss has already lined up some
A-list talent, including "Friends" star Jennifer Aniston, and "think tanks" of
teens to appear onscreen.
Ms. Lapiduss and the channel's other co-founders, Kristi Kaylor and
Hillary Carlip, all have their eyes on the future. They stressed that while
they are launching on the Web, their real hope is to parlay their site into a
viable, digital cable channel.
The network with the most variety I've seen in programing is Pseudo.com.
It has four channels -- music; life and entertainment; business, politics and
science; and games and sports.
Pseudo teamed up with the Internet site The Hotline to cover the primary
elections in February. Having chat moderators at the same desk as
mainstream media pundits, including the Journal's own John Fund, allowed
the viewing public to instantly rebut or agree with commentators, which
brought an interesting twist to the standard format of political chat shows.
Pseudo's music-channel shows are street-smart and well produced,
including the popular 88HipHop.com, one of the few Internet shows
dedicated to the urban music scene. "Queendom," a show focused on
women in the male-dominated rap and hip hop industries, and Streetsound,
a subchannel devoted to electronica (heavily synthesized music with driving
beats), are also lively and entertaining.
But what is most interesting is Pseudo's broad-ranging arts coverage.
Moving beyond the celebrity-flooded entertainment sites, its channelP
interviews performance artists like extreme-dance choreographer Elizabeth
Streb, the performers in the Off-Broadway show "De La Guarda" and
dancer/choreographer Bill T. Jones. The interviews are mixed with clips of
their performances to provide an Internet window into contemporary art
sorely lacking elsewhere. Pseudo.com CEO David Bohrman told me that
new channelP shows have not been produced in a few months, but he
hopes there will be new episodes soon -- as do I.
This isn't to say everything on Pseudo's entertainment channel is good.
Some of the shows, especially "Hollywood Outsiders," in which two
annoying men blather about movies, smack of bad public-access television.
These and other networks are leading the way in Internet broadcasting, but
there are new, well-funded, media-mogul competitors close on their heels.
Steven Spielberg's DreamWorks and Ron Howard's Imagine
Entertainment have teamed up to form pop.com, "an independent digital
entertainment company created to produce and broadcast original
internet-only programming," according to their press materials. The site has
a launch date set for late spring.
The future of digital entertainment, like the future in general, is up for grabs.
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